The people behind The Market Shop Event
The Market Shop Event was founded by Gabriela Pennacchio and Juan Rincones, two Venezuelan entrepreneurs based in the United States for over 10 years. What started as an idea has grown into a platform that has hosted over 1,000 vendors across multiple curated events.
After years of working closely with small business owners, we noticed a pattern: Most vendors weren't lacking talent. They were lacking the right environment to sell.
So we built events designed to change that.
Vendors have real visibility
Customers are ready to buy
The environment elevates every brand
Because a crowded event means nothing if vendors are not making money.
We believe a successful market is not measured by how it looks — but by how vendors perform.
That's why every event is built with one goal:
Help vendors sell, grow, and gain real exposure.
The Market Shop Event has been built independently from day one.
Everything has been created through our own vision, execution, and consistency.
Juan leads the creative direction and audience experience of every event. He is responsible for curating talent — fitness classes, activations, and entertainment — as well as building partnerships, overseeing the visual experience, and leading social media and marketing. Juan is also a recognized content creator with a strong social media presence. He was the founder of Sugar Blow, a coffee shop in Chicago that shaped his experience in operations, branding, and customer experience.
@jarincones @one.athleisure
Gabriela leads the strategy, structure, and operations behind every event. She oversees vendor applications and selection, direct vendor communication, website and systems, permits, logistics, and full execution. In addition, Gabriela works directly with entrepreneurs — helping them structure their businesses so they can actually sell. This allows us to not only organize vendors, but truly understand what makes them succeed.
@gabriela.pennacchioWe don't just organize events. We combine business strategy, branding, and audience-building experience to create environments where vendors don't just participate — they sell, grow, and build visibility.
Every event is intentional.
Because a beautiful setup is not enough.
Results are what matter.
Whether you want to grow your business or enjoy a unique outdoor experience, The Market Shop Event is where community, creativity, and opportunity come together.